Passion in Fashion
From software to handlooms
The passion for handlooms motivated Anjali Chandran to abandon IT and dive into the enriching world of Indian handlooms. A BITS Pilani alumna, Anjali Chandran landed an enviable job in Wipro. Even while writing software programs in the comforts of the air-conditioned office, she ensured to simultaneously satiate her undying love for Indian handlooms. She readily travelled to several undiscovered villages in India to get her hands on the best and authentic weave – be it sari, salwar suit or blouse material. After the birth of her daughter, Anjali quit her job in Bengaluru and shifted to Calicut, continuing her passionate hunt for the finest weaves.
She amassed such magnificent weaves that she soon decided to sell some of these exclusive buys to her fellow handloom lovers all over India. In an era where Facebook is the mother of all businesses, Anjali too started her small-scale business page on Facebook, titled Impresa, as a hobby, in 2012. Sourced directly from several artisans and weavers, she sold her exquisite collection through the social platform.
Incidentally, it did not take much time for Anjali to realise the burgeoning demand for such Indian handlooms, what with all her pieces being sold like hotcakes to all quarters of the globe. Following requests for more pieces and optimistic feedback from customers, she branded her products under the same label and launched her store in Emerald Mall, Calicut, on October 22, 2014.