Fashion rules have changed! A few years back, Indians adopted the western fabrics. Today, however, it is all about giving a desi spin to every western outfit or ensemble - an ikat crop top, kalamkari jumpsuit, kantha shift dress, you name it. To such extent has the demand and love for indigenous fabrics intensified.Indian print fabrics are season-less, eco-friendly, inimitably beautiful and are a living vestige of the diverse heritage of India – the very factors that spurred Anjali Chandran to abandon IT and dive into the enriching world of Indian handlooms. Thus was born Impresa, for lasting style impressions.