Impresa, An Ode to India’s Forgotten Handloom Sector
Running a successful online store in the highly competitive and ever-evolving fashion industry is never a cakewalk. Staying ahead in the e-com world while lending a helping hand to an entire community of artisans is a different commitment altogether. It requires unflinching efforts, unwavering moral fiber, and the wherewithal to go forward even when the path looks difficult. This might sound like an impossible feat, but we at impresa have been doing that, systematically, successfully, and above all, ethically.
impresa is not just another online fashion store in India for women. It, on the other hand, is an ode to India’s traditional handloom sector, which has been neglected for several decades. In other words, impresa is where you can find the soul of India’s weaver villages in the form of exquisite fabrics – printed, dyed, and amazingly handwoven.
Weaving the Fabrics of Change, One Yarn at a Time
From a small and unassuming Facebook page to an e-com fashion store to an award-winning, globally acknowledged enterprise, impresa has quite an impressive journey to its credit. So has Anjali Chandran, the founder of impresa. In 2012, driven by her passion for handlooms, Anjali, an ex-techie from Kerala, laid the foundations to her brainchild. Although the sales were carried out initially through the Facebook page, Anjali opened a store in 2014 at Calicut. Over the last 7 years, impresa’s popularity grew by leaps and bounds and today, the brand has a steady stream of customers from all over the country and beyond.
Why Choose Us ?
An Online Fashion Store with a Difference
Unlike other online stores that operate through middlemen, impresa has been sourcing materials directly from weaver villages from across India. This not only helps bridge the gap between weavers and the contemporary market but also offers them the best industry prices for every piece of fabric they weave. That’s not all. Instead of aping fashion trends, we promote the heritage of Indian handloom. Whether it is a kalamkari suit, an ikat dupatta or a chanderi saree, every item you purchase from our online store is a celebration of quintessential Indian colors, motifs, and patterns. And we at impresa stay true to our tagline – we help you make lasting style impressions.
Every piece of handloom bears the markings of life and the memories of its maker. When you purchase handloom outfits from impresa’s online store, you are not just making a trendy addition to your wardrobe. Rather, you are helping a group of artisans in their livelihood and giving the forgotten traditions of textiles the visibility they need. After all, who said fashion and social commitment can’t go hand in hand!