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Kerala Handloom challenge Version 2.0

Tomorrow is National Handloom Day. Ever since the anniversary post of Handloom Challenge was posted, a lot of people have been asking if there is a challenge this year. Those messages have made it clear that, even in these tough times, there are a lot of benignant people inside and outside India who really want to do what they can for the society. So, let's all join hands together for another 'Handloom Challenge'. This year, we are embarking on...

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Unlocking the Local: Get Custom-fit Online

A good outfit makes all the difference. After a period of dormancy, customized stitching is back in vogue and we are on the move to boost our bespoke presence online. Get started with our local tailors whom you might see in a village neighbourhood with a measuring tape always around their neck , sometimes taking measurements just by looking at you. Let your garment meet the village tailor for whom style, cuts and right fit matter the most. Though...

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Together We Go ‘loom’inous – The Handloom Challenge

The pandemic-induced slow down has taken its toll on all walks of life. Lives and livelihoods have left the shores of normalities. When the future looks weary, we must seek new normals to start afresh. India's weaving industry has been among the worst affected since the outbreak of Covid-19 when they have surplus stock at home but no money. The cadence of the looms weaving together has vanished into the warp and weft of the sickening air. But we, the...

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Telia Rumal

Origin & History: Telia Rumal literally means ‘ Oily handkerchief’. The craft has its origin in Andhra Pradesh and dates back to early 19th Century. Though it started in Chirala its currently practiced by a few weavers in Puttapaka village of Nalgonda district. The rectangular telia cloths were used as a veil/scarves by women and a multipurpose cloth by men ( turban,lungi, shoulder cloth ). They were also exported to Asia Africa and other gulf countries. We are told that the...

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Kalamkari

Kalamkari or Qalamkari is a type of hand-painted or block-printed cotton textile, produced in parts of India. The word is derived from the Persian words kalam (pen) and kari (craftmanship), meaning drawing with a pen. The craft made at Machilipatnam in Andhra Pradesh, evolved with patronage of The Mughals and theGolconda sultanat. There are two distinctive styles of kalamkari art in India – one, the ‘Srikalahasti’ style and the other, the Machalipatnam style of art. The Srikalahasti style of Kalamkari,...

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