handloom challenge

Kerala Handloom challenge Version 2.0

Tomorrow is National Handloom Day. Ever since the anniversary post of Handloom Challenge was posted, a lot of people have been asking if there is a challenge this year. Those messages have made it clear that, even in these tough times, there are a lot of benignant people inside and outside India who really want to do what they can for the society. So, let's all join hands together for another 'Handloom Challenge'. This year, we are embarking on...

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Unlocking the Local: Get Custom-fit Online

A good outfit makes all the difference. After a period of dormancy, customized stitching is back in vogue and we are on the move to boost our bespoke presence online. Get started with our local tailors whom you might see in a village neighbourhood with a measuring tape always around their neck , sometimes taking measurements just by looking at you. Let your garment meet the village tailor for whom style, cuts and right fit matter the most. Though...

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Together We Go ‘loom’inous – The Handloom Challenge

The pandemic-induced slow down has taken its toll on all walks of life. Lives and livelihoods have left the shores of normalities. When the future looks weary, we must seek new normals to start afresh. India's weaving industry has been among the worst affected since the outbreak of Covid-19 when they have surplus stock at home but no money. The cadence of the looms weaving together has vanished into the warp and weft of the sickening air. But we, the...

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